The TASTE AWARDS Committee is pleased to announce that ShiftCam is now the official brand for both the Cinematography and the Social Media Video Award categories. ShiftCam, founded in early 2017, is dedicated to revolutionizing mobile photography by making high-quality mobile shooting more convenient, compact, and comprehensive. Their mission is to enable a seamless transition between smartphones and professional cameras, creating products that add value for professionals and empower amateurs.

As the official brand for these categories, that have been renamed as

• The Best Cinematography Award, presented by ShiftCam
• The Best TikTok/Facebook/Instagram Video Award, presented by ShiftCam

In addition, winners in each of these categories will receive a complimentary ShiftCam SnapGrip Creator Kit. The kit features the SnapGrip, which magnetically attaches to an iPhone’s MagSafe connection, transforming it into a comfortable, camera-like grip for effortless shooting. Built into the SnapGrip is a 3,200mAh USB-C rechargeable battery that doubles the iPhone’s battery life. Also included is the SnapPod, a magnetic handle that extends for the perfect selfie and doubles as a tripod. Completing the set is the SnapLight, a magnetic LED ring light with four adjustable brightness levels.

The 16th Annual TASTE AWARDS, which celebrate the year’s best Food, Fashion and Lifestyle programs on TV, in Film, in Online and Streaming Video, and in Podcasts and on Radio (www.TheTasteAwards.com). The awards ceremony takes place in Beverly Hills on March 10th.