YouTube Star Michelle Phan launches own Lifestyle Network

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Reuters reports that YouTube star, beauty entrepreneur, and TASTE AWARDS “Guilty Pleasure” Winner  Michelle Phan has launched her own premium network on YouTube, as well as with Roku and Dailymotion.

The network will be called ICON, and is developed in conjunction with Endemol Shine Group. The network has also signed several high-viewership YouTube celebs, such as Blogilates.

Per Reuters: “Phan, 27, has attracted 7.5 million YouTube subscribers and more than 1 billion views. She has launched a cosmetics line with L’Oreal, co-founded a makeup subscription company called Ipsy, started a music label and released a book. Phan leads the creative direction for ICON, making her own videos and mentoring others who provide content in areas such as beauty, fashion, wellness, food and travel.”

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“The Katering Show” is new, and hilarious

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Award Winner Profile: Food Wishes shares Secrets to Online Success

HE HOSTS AND PRODUCES “FOOD WISHES,”
HAS WON MULTIPLE TASTE AWARDS,
HAS MILLIONS OF VIEWERS AND BLOG READERS,
AND HAS EXPANDED HIS ONLINE VIDEO COMPANY TO COMPLETE PROFITABILITY

 

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An Interview with “Food Wishes” CHEF JOHN MITZEWICH

 

QUESTION: John, what exactly is Food Wishes?

CHEF JOHN: Food Wishes is the name of my show on YouTube, which features more than 800 video recipes.

The concept is a show based on the “food wishes” of the viewers, as in, “I wish I could make a great pizza at home.”

Q: How did you come up with the name?

CJ: When I first started I worked with a few friends on a site called “Wish Upon a Stove.” When I went off on my own, I changed it to “Food Wishes.”

Q: How many recipes a week do you prepare?

CJ: I film 2 or 3 new video recipes every week.

Q: So, where do you get the ideas for the recipes?

CJ: The viewers’ own “food wishes!”

Q: Do you create them all, or do you use other recipe sources?

CJ: Some I create, some are inspired by things I see online, or viewers send in recipes.

Q: You were primarily on YouTube. Did you initially decide for this to be your main platform?

CJ: When I started, YouTube was the only video hosting site I actually knew about. But then I discovered the large food community there, and they discovered me, and that’s been the main platform since.

Q: How many viewers do you usually have on YouTube?

CJ: We get over 3 million views a month.

Q: Wow, any tips for aspiring YouTube stars?

CJ: Your content has to be entertaining, but it’s really all about quantity. You have to produce lots of content, like 2-3 videos a weeks for a couple years if you want to build a large audience.

Q: But now you are also on AllRecipes.com. How did that come about?

CJ: They approached me regarding a partnership, and it ended up being a perfect fit. We have the same missions: get people to discover the joys of  cooking at home, provide them with all of the necessary (and fun) tools and inspiration to create great meals.

www.FoodWishes.com

EXCERPTED FROM THE SEPIA REPORT

Industry News – March 2015

MindoverMunch

CURATED FROM TASTE AWARDS TWITTER INDUSTRY UPDATES

 

 

 

Returning summer series Young and Hungry

young and hungryFictional summer series “Young and Hungry” returns for 2nd season to ABC Family channel with Emily Osment

Theme: Cooking up trouble

Summary: Feisty young food blogger Gabi is desperate for a job. When she finds out wealthy tech entrepreneur Josh needs a personal chef, she wants the position. But Gabi must prove herself to Josh’s aide, Elliot, who would rather have his boss hire a famous chef. Gabi gets help from best friend Sofia and Josh’s housekeeper, Yolanda, in order to turn the opportunity into employment … and maybe love. Actress Ashley Tisdale (“High School Musical”) is an executive producer of the comedy series.

Industry Updates – October 2014

 

  • Gordon Ramsay announces ‘Kitchen Nightmares’ to end after 10 years (NewsDay)
  • Congrats to Jolene Sugarbaker: Celebrating 8 Years on YouTube with her Trailer Park Cooking Show!
  • New summer series Young & Hungry premiers on ABC Family with Emily Osment (trailer)