Industry News Archives - Page 20 of 22

Web Travel Series #HEYUSA is Back on the Road with Grace Helbig and Mamrie Hart

The girls of the popular, crowd-sourced travel show #HeyUSA are back with Season 2 on THE SCENE! Saddle up with social media stars and real life besties – E! Channel personality Grace Helbig and Mamrie Hart – as they embark on the adventure of their lives across America. Watch Here.

The Scene is Condé Nast Entertainment’s premiere digital video storytelling network. It features the original programming from over 20 iconic brands, with a window into the worlds of fashion, sports, culture, comedy and more.

New for Season 2: Hart will star alongside five fan-selected YouTubers for different adventures each week. Helbig takes on a new role as “puppet master” and will control which cities Hart and company visit, all selected from the fan recommendations. Each new location will be revealed at the top of every episode. #HeyUSA airs every Thursday and Sunday on THE SCENE.

In Episode 4 of #HEYUSA premiering today, Mamrie visits San Francisco with Youtube star Colleen Ballinger. These ladies are trying their luck at Trapeze Arts in Oakland. With a bit of acrobatics training under their belt, can they swing to the other side of the trapeze? Did you know that fortune cookies were created in San Fran? Mamrie and Colleen learn how these hand-made delights are produced at the Golden Gate Fortune Cookie Factory as well as read their fortunes. As the girls enjoy some drinks, they learn about Chinese herbal remedies to cure hangovers at The Great China Herb Company.

Mamrie and Colleen jump on the opportunity to visit Drag Kings where they dress up as older gentlemen and head to Oasis for Baloney the gay- all male revue. And what’s a trip to San Fran without checking out the FULL HOUSE house?

WATCH

Iron Chef Judge Donatella Arpaia partners with King’s Hawaiian

Donatella Arpaia, celebrity chef, acclaimed restaurateur and TV personality, has teamed with KING’S HAWAIIAN hot dog and hamburger buns

TV personality, restaurateur, and cookbook author, Donatella Arpaia, is best known for her role as head judge on Food Network’s Iron Chef America and The Next Iron Chef. She is a regular contributor to NBC News’ TODAY where she offers her culinary expertise and mouthwatering recipes. She is the owner of critically-acclaimed restaurants Prova and Kefi in New York City.

“We are excited to partner with Donatella and bring her culinary expertise to life through creative dishes using KING’S HAWAIIAN products,” said Erick Dickens, Vice President of Marketing for KING’S HAWAIIAN. “We share a passion for recipes that bring people together, which truly makes this relationship a natural fit.”

KING’S HAWAIIAN Hamburger and Hot Dog buns are made with the same sweet recipe as KING’S HAWAIIAN Dinner Rolls. Those looking for inspiration can visit (KingsHawaiian.com/Recipes/Grilling) to find unique, one-of-a-kind recipes featuring KING’S HAWAIIAN bread, developed by Donatella.

www.donatellaarpaia.com.

www.KingsHawaiian.com

Food Network’s Duff Goldman Launching YouTube Channel

Variety magazine reports that Food Network star and famous baker Chef Duff Goldman is launching his own YouTube Channel, in association with Collective Digital Studio.

The channel will of course be focused on what Duff does best: make cakes. It is reported to also includes tips, fails, and humor.

Per Variety:

“Food is huge on YouTube, and there’s such opportunity for a personality like Duff, who already has a strong following and has built his brand on innovation, to create new and interesting programming,” CDS president Dan Weinstein said. “We are creating content specific for this world… YouTube is a very personality-driven site, and we are striving to keep that ethic.”

YouTube Star Michelle Phan launches own Lifestyle Network

Reuters reports that YouTube star, beauty entrepreneur, and TASTE AWARDS “Guilty Pleasure” Winner Michelle Phan has launched her own premium network on YouTube, as well as with Roku and Dailymotion.

The network will be called ICON, and is developed in conjunction with Endemol Shine Group. The network has also signed several high-viewership YouTube celebs, such as Blogilates.

Per Reuters: “Phan, 27, has attracted 7.5 million YouTube subscribers and more than 1 billion views. She has launched a cosmetics line with L’Oreal, co-founded a makeup subscription company called Ipsy, started a music label and released a book. Phan leads the creative direction for ICON, making her own videos and mentoring others who provide content in areas such as beauty, fashion, wellness, food and travel.”

“The Katering Show” is new, and hilarious

Award Winner Profile: Food Wishes shares Secrets to Online Success

HE HOSTS AND PRODUCES “FOOD WISHES,”
HAS WON MULTIPLE TASTE AWARDS,
HAS MILLIONS OF VIEWERS AND BLOG READERS,
AND HAS EXPANDED HIS ONLINE VIDEO COMPANY TO COMPLETE PROFITABILITY

An Interview with “Food Wishes” CHEF JOHN MITZEWICH

QUESTION: John, what exactly is Food Wishes?

CHEF JOHN: Food Wishes is the name of my show on YouTube, which features more than 800 video recipes.

The concept is a show based on the “food wishes” of the viewers, as in, “I wish I could make a great pizza at home.”

Q: How did you come up with the name?

CJ: When I first started I worked with a few friends on a site called “Wish Upon a Stove.” When I went off on my own, I changed it to “Food Wishes.”

Q: How many recipes a week do you prepare?

CJ: I film 2 or 3 new video recipes every week.

Q: So, where do you get the ideas for the recipes?

CJ: The viewers’ own “food wishes!”

Q: Do you create them all, or do you use other recipe sources?

CJ: Some I create, some are inspired by things I see online, or viewers send in recipes.

Q: You were primarily on YouTube. Did you initially decide for this to be your main platform?

CJ: When I started, YouTube was the only video hosting site I actually knew about. But then I discovered the large food community there, and they discovered me, and that’s been the main platform since.

Q: How many viewers do you usually have on YouTube?

CJ: We get over 3 million views a month.

Q: Wow, any tips for aspiring YouTube stars?

CJ: Your content has to be entertaining, but it’s really all about quantity. You have to produce lots of content, like 2-3 videos a weeks for a couple years if you want to build a large audience.

Q: But now you are also on AllRecipes.com. How did that come about?

CJ: They approached me regarding a partnership, and it ended up being a perfect fit. We have the same missions: get people to discover the joys of cooking at home, provide them with all of the necessary (and fun) tools and inspiration to create great meals.

www.FoodWishes.com

EXCERPTED FROM THE SEPIA REPORT