YouTube Star MoreZoella Cookie Recipe video hits over 650K Views in 3 Days

Reinforcing the star power and appeal of YouTube stars in all of their various endeavors, comes proof that this applies even to cookie recipes made by non-chefs.

Case in point, MoreZoella, with over 3.4 Million Subscribers on YouTube. Her video, “Baking Cookies & Louise Live” soared past the half million viewers mark within 3 days, or in other words, in about 78 hours. Ironically, she’s not even famous for her cooking, but for her beauty and other vlogging topics.

It is obvious to state that most major networks, cable channels, and media outlets would be thrilled with this type of immediate impact and viewership.

Recently it was announced that Zoella (Zoe Sugg) is releasing a new line of beauty products, as well as has at least two book deals in the works.  (see announcement video below).

What is clear is that if she did decide to expand into the food realm, both fans and sponsors would be lining up.

Either way, Zoella is a good candidate someday for a TASTE AWARD.

 

 

Chef Robert Bleifer named ICC Adjunct Dean of Food Media

icc_logoThe Food Network’s Executive Chef Robert Bleifer has just been named the International Culinary Center in New York’s new Adjunct Dean of Food Media, reports culinary trade organization, Culintro.

In an interview with Culintro, it is reported that:

How essential has food media become in the culinary industry? So important that the International Culinary Center (ICC) just named a Dean of Food Media. Robert Bleifer worked as a line cook before starting at the Food Network in 1996, where he would spend nearly 20 years..

They also ask: “Why did the ICC feel the need to create a Food Media program?”

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He gives a great response, and one that reinforces not only the school’s mission, but also that of the TASTE AWARDS.

Read more here

 

 

Fashion Documentary Lagerfeld Confidential premieres On Demand

Fashionistas, your sage has arisen! Or at least, is coming to Video On Demand.

A potential TASTE AWARDS Nominee about Chanel and Fendi’s enigmatic creative director Karl Lagerfeld is coming to TV5MONDE Cinema on Demand!

Lagerfeld ConfidentialKarl sets the record straight in Lagerfeld Confidential his most revealing fashion-based documentary to date. Known as “The Master of Reinvention,” this compelling documentary explores secrets about Lagerfeld’s German upbringing, sexual aspirations and more importantly his journey to becoming one of the world’s most prolific fashion icons.

With a behind the scenes look at Lagerfeld’s design studio, childhood photos, fashion shows and his Parisian-styled apartment, Lagerfeld Confidential is a complete 150 hour video diary directed by Rodolphe Marconi, giving a candid portrait of his fashion empire and the rebirth of Chanel.

In respect to the launch of his eponymous children’s collection and the Karl Lagerfeld Retrospective in Germany’s Bundeskunsthalle museum, now is the perfect time to honor everything he has done for Chanel and of course the fashion world. As part of an array of compelling documentaries airing on TV5MONDE Cinema on Demand this month, viewers will be inspired by this in-depth look at the daily life and work of Chanel’s best visionary – Karl Lagerfeld.

Trailer:

Web Travel Series #HEYUSA is Back on the Road with Grace Helbig and Mamrie Hart

The girls of the popular, crowd-sourced travel show #HeyUSA are back with Season 2 on THE SCENE!  Saddle up with social media stars and real life besties – E! Channel personality Grace Helbig and Mamrie Hart – as they embark on the adventure of their lives across America. Watch Here.

Hey-USA-hqdefault-1 The Scene is Condé Nast Entertainment’s premiere digital video storytelling network. It features the  original programming from over 20 iconic brands, with a window into the worlds of fashion, sports, culture, comedy and more.

New for Season 2:  Hart will star alongside five fan-selected YouTubers for different adventures each week. Helbig takes on a new role as “puppet master” and will control which cities Hart and company visit, all selected from the fan recommendations. Each new location will be revealed at the top of every episode. #HeyUSA airs every Thursday and Sunday on THE SCENE.

In Episode 4 of #HEYUSA premiering today, Mamrie visits San Francisco with Youtube star Colleen Ballinger. These ladies are trying their luck at Trapeze Arts in Oakland. With a bit of acrobatics training under their belt, can they swing to the other side of the trapeze? Did you know that fortune cookies were created in San Fran? Mamrie and Colleen learn how these hand-made delights are produced at the Golden Gate Fortune Cookie Factory as well as read their fortunes. As the girls enjoy some drinks, they learn about Chinese herbal remedies to cure hangovers at The Great China Herb Company.

Mamrie and Colleen jump on the opportunity to visit Drag Kings where they dress up as older gentlemen and head to Oasis for Baloney the gay- all male revue. And what’s a trip to San Fran without checking out the FULL HOUSE house?

WATCH

Iron Chef Judge Donatella Arpaia partners with King’s Hawaiian

Donatella Arpaia-iron chef

Donatella Arpaia, celebrity chef, acclaimed restaurateur and TV personality, has teamed with KING’S HAWAIIAN hot dog and hamburger buns

KingsHawaiianTV personality, restaurateur, and cookbook author, Donatella Arpaia, is best known for her role as head judge on Food Network’s Iron Chef America and The Next Iron Chef. She is a regular contributor to NBC News’ TODAY where she offers her culinary expertise and mouthwatering recipes. She is the owner of critically-acclaimed restaurants Prova and Kefi in New York City.

“We are excited to partner with Donatella and bring her culinary expertise to life through creative dishes using KING’S HAWAIIAN products,” said Erick Dickens, Vice President of Marketing for KING’S HAWAIIAN. “We share a passion for recipes that bring people together, which truly makes this relationship a natural fit.”

KING’S HAWAIIAN Hamburger and Hot Dog buns are made with the same sweet recipe as KING’S HAWAIIAN Dinner Rolls. Those looking for inspiration can visit (KingsHawaiian.com/Recipes/Grilling) to find unique, one-of-a-kind recipes featuring KING’S HAWAIIAN bread, developed by Donatella.

 

www.donatellaarpaia.com.

www.KingsHawaiian.com

Food Network’s Duff Goldman Launching YouTube Channel

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VarietyLogoNewVariety magazine reports that Food Network star and famous baker Chef Duff Goldman is launching his own YouTube Channel, in association with Collective Digital Studio.

The channel will of course be focused on what Duff does best: make cakes. It is reported to also includes tips, fails, and humor.

Per Variety:

“Food is huge on YouTube, and there’s such opportunity for a personality like Duff, who already has a strong following and has built his brand on innovation, to create new and interesting programming,” CDS president Dan Weinstein said. “We are creating content specific for this world… YouTube is a very personality-driven site, and we are striving to keep that ethic.”