Watch TASTE Award Winner Uncorked by Wineram
Watch a video selection from Award Winner, Uncorked by Wineram USA. This online series won the award as BEST DRINK OR BEVERAGE PROGRAM: WEB.
Watch TASTE Award Winner Gringolandia
Watch a video selection from Award Winner, Gringolandia, a winner of the 7th Annual Honoree TASTE AWARD for BREAKOUT STORYTELLERS OF THE YEAR
The comedy Gringolandia was recently picked up for distribution on Netflix.
Media Tastemakers Summit lineup announced
The 7th Annual TASTE AWARDS are on Feb. 11th, and the day before is the Media Tastemakers Summit. See the latest schedule for the Summit.
The Media Tastemakers Summit is a one-of-its-kind gathering of Digital Media, Traditional Media, Online Video, Web producers, Platforms, Apps and Startups specifically focused on the lucrative & highly influential Lifestyle categories of Food & Wine, Fashion, Design & Travel.
Speakers for this intimate conference come Indiegogo, Mode.com, Levi’s, Create TV, Din.co and more.
At the Media Tastemakers Summit, key industry players, execs, moguls, editors, producers, bloggers, designers and tastemakers gather for an exclusive conference in San Francisco.
Participants meet, discuss, network and share with similar Lifestyle content creators, editors, executives and directors, as well as with strategists, advertisers, marketers, technologists and investors.
No other conference or summit specifically focuses on the culture-shaping and consumer-driving Lifestyle Media Broadcast Categories, nor on their influence, creativity, profitability, dynamics, key players, innovations, and future.
http://www.TastemakerSummit.com
Celeb Chefs Roy Choi & Tyler Florence party for Water at the W Hollywood
Celeb Chefs Roy Choi & Tyler Florence party with smartwater sparkling at the W Hotel in Los Angeles, also known as the W Hotels Insider Collective at W Hollywood.
smartwater sparkling and W Hotels partnered to host a rooftop dinner as part of the latest installment of the Insider Collective, an exclusive series of intimate events that have been popping up at W Hotels around the globe. The private event was held at W Hollywood with special guest, celebrated chef and founder of gourmet Korean food truck Roy Choi, who chatted with innovators of food, fashion and fitness who attended.
Those included TASTE Hall of Fame inductee and chef Tyler Florence, stylist Katie Grand, celebrity trainer Harley Pasternak, blogger Dani Song and more…
The special event celebrated the launch of new smartwater sparkling, which has all of the attributes of the smartwater you know and love but with just the right amount of bubbles.
The goal of the W Hotels Insider Collective is to bring together the most dynamic people in the fashion, music, tech, design and culinary worlds as only W Hotels can. Carefully curated, these events are designed to bring together influencers from different worlds for spirited conversation over good music and even better food and cocktails.
Roy Choi is a chef, restaurateur, and author based in Los Angeles who is responsible for essential California restaurants and food such as POT, Commissary, Chego, A-Frame, and Kogi™, one of the first food trucks in a movement that has now gone nationwide. In January 2016, he will open in Watts, an exciting and innovative restaurant concept that combines high quality with fast food. While he has traditional culinary training, he also draws inspiration from music, art, and, of course, well-crafted beer.
Levi’s goes Viral with new Video Series
For several generations, the Levi’s brand has used television commercials as a major vehicle to promote their popular jeans. Now they have turned to the Internet and Social Media to expand their reach, as well as to try a few new concepts, some with viral potential.
A popular new spot, often called ‘The Boyfriend,’ ‘Coffee,’ and the ‘The Morning After,’ is actually called “Beautiful Morning.”Set to Adrian Torres Pacheco’s song You Rascal You, it has a :30 second and 1 minute version, as well as other derivatives.
The spot is conceived and produced like short film with a dating-oriented storyline that some viewers may find familiar, it is charming, witty, and with a surprise ending that leaves the audience smiling.
The TASTE AWARDS took a moment to chat with Jen Sey, CMO at Levi‘s, about the inspiration and strategy for this piece.
TA: What was the creative inspiration for this video?
Jen Sey / Levi’s: We were inspired by the Levi’s advertising in our archives – the narrative structure of past 501 films in particular, where there was always a fun and sexy twist at the end. Films like “Laundrette” featuring Nick Kamen, which introduced the 501 shrink to fit in stonewash.
For the introduction of the 501CT, the latest twist on the original 501, we wanted to showcase the modern Levi’s guy. Our 501CT hero is cool and sexy, but turns out to be a really nice guy in the end as well. The perfect modern hero.
TA: How does it fit into the overall Levi’s brand campaign?
Jen Sey / Levi’s: One of the core tenants of the Live in Levi’s campaign is storytelling: all generations of our fans have stories to share, and that’s something that you’ll see coming to life throughout the campaign work. From the Live in Levi’s Project (where we share stories from our friends of the brand as a way to inspire fans to share their Levi’s stories with us), to the launch of the new women’s collection, where we partnered with Alicia Keys.
So for this season – that we’re able to connect with such a broad audience to celebrate Levi’s stories – we pivoted to use TV as a bigger storytelling platform.
TA: Who worked on the spot?
Jen Sey / Levi’s: The Levi’s Global Consumer Marketing Team and our advertising agency FCB West. And it was directed by Sara Dunlop.
TA: The video is in Macy’s stores and on YouTube. Where else can it be seen?
Jen Sey / Levi’s: On TV and cinema across the Americas, Europe, and Asia, as well as in our stores and on digital pre-roll globally.
It’s everywhere.
TA: Any plans with social media?
Jen Sey / Levi’s: The spot was teased through our global social channels encouraging and directing fans to see the full length on our Facebook and youtube channels. What’s great is that so many of our fans spread the word themselves by sharing on their social media channels.
WATCH HERE: