MEDIA TASTEMAKERS SUMMIT

FEBRUARY 10, 2016 | SAN FRANCISCO

Time to Learn, Share and Network

You are a player in the lucrative & highly influential Lifestyle Media categories of food & wine, fashion & design, and travel.

Summit attendees share ideas and experience, network, and prepare their projects and businesses for economic, audience, market and technological opportunities

SUMMIT SCHEDULE

9:00-9:15 KEYNOTE

9:15-10:00 DIGITAL CULINARY
Food & Wine Media Tastemakers discuss what they do, how they do it, and the competitive environment

Panelists:
V. Sheree Williams, Publisher, Cuisine Noir Magazine
Gemma Stafford, “Gemma’s Bigger Bolder Baking (YouTube)
Monique Soltani, Wineoh.tv
Alexandra Woodruff, Trowel and Fork (Vine)

Moderator: Amy Sherman, Cooking with Amy

10:00-10:30 DIGITAL STYLE
Fashion & Design Media Tastemakers

Panelist:
Jill Manoff, Editor: Women’s Fashion, Beauty, and Style, Mode Media (Mode.com)

Moderator: Teresa Rodriguez, Tango Diva

10:30-10:45 NETWORKING BREAK

10:45-11:30 TASTEMAKER APPS
Apps powering dining, cooking, fashion and beauty

Panelists:
Em Olson LaFave, Din
Sonny Mayugba, Requested

Moderator: Mary Orlin, Bay Area Newsgroup

11:30-12:15 ADAPT AND THRIVE
Food, Wine, Fashion and Lifestyle coverage has had massive changes over the last several years. Our panelists will discuss these changes, as well as what they have found to be opportunities, threats, and strategies to adapt and thrive.

Panelists:
Teresa Rodriguez, Tango Diva
Mary Orlin, Bay Area Newsgroup
Amy Sherman, Cooking with Amy

Moderator: TBA

12:15-1:15 NETWORKING LUNCH BREAK

1:15-1:45 FROM TASTEMAKER TO BESTSELLER
Turning Celebrity into a Bestselling Book, Successful models. It seems like every month a YouTube celebrity is getting a new book deal. In this moderated 30 minute session, with the Moderator focusing on guests who have experience in successfully leveraging or extending their celebrity brand and business with the use of authoring print publications, such as cookbooks or magazines. The focus of the questions and discussion will be on the rationale and experiences in following this strategy.

Panelist:
Joanne Weir, TV Host, Author and Restaurateur

Moderator: Amy Sherman, Cooking with Amy

1:45-2:15 PROMOTION, PR & SOCIAL MEDIA
PR Trends & Techniques, Strategies for developing and marketing content, building communities, and increasing audiences/followers

Panelists:
Regina Grogan, User Acquisition & Mobile Experience
Annie Katrina Lee, EatWith

Moderator: Teresa Rodriguez, Tango Diva

2:15-2:45 TASTEMAKING IN THE BRAND WORLD
Hear how does an established brand use the new digital tools and business paradigms to successfully influence tastes

Panelist:
Jen Sey, Global Chief Marketing Officer, Levi’s

Moderator: A.K. Crump, TasteTV

2:45-3:15 TASTEMAKER CONTENT CREATION & DISTRIBUTION
MCNs, Television, VOD, YouTube and more for multi-platform content creators.

Panelists:
Thomas Escourrou, COO, Videopixie
David Woodley, WatchMojo

Moderator: Jennifer Walters, Freelance Producer, ABC 7

3:15-3:30 NETWORKING BREAK

3:30-4:15 TASTEMAKERS ON TELEVISION AND CABLE
Public television was the earliest to create and distribute tastemaker content, and it is still leading today as it adapts to technology, viewing habits, and an increased desire for content

Panelists:
Cynthia Fenneman, President, APT & Create TV
Darren LaShelle, KRCB Public Television

Moderator: Jennifer Walters, Freelance Producer, ABC 7

4:15-5:00 MONETIZATION – BUILDING VALUE & FINDING REVENUE
Funding, Financing and Revenue Stream Options